7 easy ways to improve customer service: A guide for e-commerce businesses.

Ufuoma Uvomata
May 16, 2023

The first thing we all use to judge an online business is its customer service. Now that e-commerce is highly competitive, being able to provide excellent customer service is more important than ever. With so many options available to consumers, businesses that prioritize customer satisfaction are more likely to succeed and stand out from the crowd.

For example, Amazon has set the standard for efficient and convenient customer service. Their customer service is available 24/7 through various channels, including chat, email, and phone. They also provide hassle-free returns and refunds, making it easy for customers to shop with confidence. As a result, Amazon has become one of the most successful e-commerce businesses globally.

Great customer service helps build trust and loyalty with your customers. This is because satisfied customers who feel their needs and concerns are being heard and addressed are more likely to return for future purchases and recommend your business to others. This can lead to increased customer lifetime value and a stronger brand reputation.

When your customer service reps deliver exceptional customer service experience as a standard, it helps reduce customer churn and negative reviews. This is very important to the growth of any e-commerce business. 

Essentially, if you’re able to get customer service right, you’ll retain more customers, make more sales and experience rapid growth. Here are 7 customer service tips that would help make this possible.

1. Get to know your customers better.

The best customer service teams completely understand the needs, preferences, and pain points of their target audience. This helps them provide a unique and excellent customer service experience to each client.  

Knowing your customers also helps you tailor your products and services to meet their needs. By collecting information about their shopping habits and preferences, you can create personalized recommendations and targeted promotions that are more likely to resonate with them.

When you use customer data in this way, you're able to create a more seamless and personalized shopping experience. For example, you might send promotions for products that a customer is interested in, based on their previous purchases.

By taking the time to understand your customers and using customer data to create a more personalized experience, you can provide great customer service and build a loyal customer base.

To gather customer data, you can use any of the following strategies:

  • Surveys.

Surveys are a powerful tool for gathering feedback from your customers. You can use Simpu forms to create customized surveys that ask specific questions about your products, services, or customer experience. Surveys can help you understand what your customers like about your business, what they think you could improve on, and how likely they are to recommend your products or services to others.

  • Focus groups.

Focus groups can also provide valuable insights into your customer's needs and preferences. By bringing together a targeted group of customers to discuss their experiences and opinions, you can gain a deeper understanding of their perspectives. This can help you make improvements to your products or services that better meet their needs.

  • Social media monitoring.

Social media platforms can be a valuable source of customer data. Monitor social media channels for mentions of your brand or products. This can help you gain insights into customer sentiment and identify areas for improvement.

2. Offer multiple communication channels to your customers.

We all know how frustrating it can be to try and get in touch with a company, only to be stuck on hold for what feels like an eternity. That's why it's important for e-commerce businesses to offer multiple communication channels to their customers.

Think about it: if you're browsing an online store and you have a question about a product, wouldn't it be great to be able to quickly send a chat message to someone who can help? Or if you have a problem with an order, being able to pick up the phone and talk to a real human being when you're on their website can make all the difference.

Offering multiple communication channels shows your customers that you care about their needs and want to make their experience as smooth as possible. It's like having a toolbox filled with different tools to tackle any problem that comes your way. Plus, it can lead to some great long-lasting customer relationships.

So don't be that company that leaves your customers hanging on the phone. Offer multiple communication channels and be there for them when they need you. Who knows, you might just get a five-star review and a funny story to tell your coworkers. Here are two ways to manage customer interactions across multiple channels:

  • Use a shared inbox.

Having multiple communication channels can be overwhelming and the easiest way to manage the multiple channels simultaneously is by linking them to a shared inbox.

With Simpu, you can attach all your communication channels to a shared inbox. That means your team can collaborate on customer interactions from WhatsApp, Twitter DMs, Instagram DMs, Messenger, Live Chat, Gmail, Outlook, and 3rd Party Email Providers all on one simple dashboard view.

Using a shared inbox makes it easy for your team to respond quickly and address any issues that arise. Plus, with everyone working together in one place, you can ensure that every customer receives the same level of excellent service, no matter which communication channel they use.

Simpu shared inbox look
  • Make use of custom chatbots.

Take advantage of custom chatbots to enhance your customer service experience. With Simpu, you can create a personalized chatbot that can answer common customer inquiries quickly and efficiently. The best part? You don't need any coding skills to get started!

By implementing a custom chatbot, you can save time and resources by automating repetitive tasks, allowing your team to focus on more complex customer inquiries. Plus, a chatbot can provide 24/7 support, ensuring that your customers can always get the help they need.

With Simpu's intelligent chatbot, you can easily drive engagement and provide excellent service to happy customers. And who doesn't love happy customers?

  1. Provide exceptional post-purchase support.

Providing exceptional post-purchase support means communicating with customers after they have made a purchase. This communication can take the form of follow-up emails, phone calls, or even social media messages. The goal of post-purchase communication is to ensure that the customer is satisfied with their purchase and to address any concerns they may have.

One way to provide exceptional post-purchase support is to send personalized thank-you messages to customers. This can make them feel appreciated and valued. Additionally, asking customers for feedback on their purchase experience can help identify areas for improvement and make necessary changes.

Another way to provide post-purchase support is to offer assistance with any issues or questions that customers may have. This can include troubleshooting, product information, or even help with returns or exchanges.

By providing exceptional post-purchase support, can result in repeat purchases and positive recommendations from satisfied customers. Simpu provides businesses with templates to use for post-purchase follow-ups, making it easy to reach out to customers and show them that you value their satisfaction.

Check out Simpu's collection of templates to find the best ones for your business.

4. Create a fast and easy shopping experience.

Creating a fast and easy shopping experience for your customers is crucial in e-commerce. When your checkout process is quick and easy, it saves your customers time and effort, and they appreciate that. This can lead to a positive customer experience, increased customer loyalty, and repeat business.

To create a fast and easy shopping experience, you can start by making sure that your payment process is smooth and seamless. You can use mobile payment methods such as Paystack, Flutterwave, or Interswitch to speed up transactions and provide your customers with a seamless online payment process.

Integrating your Shopify store with Simpu can help create a faster and smoother shopping experience for your customers. By attending to customer queries in real-time, you can reduce wait times and provide a personalized shopping experience. Additionally, providing clear instructions and guidance throughout the checkout process can help make the experience more seamless and efficient for your customers.

By creating a fast and easy shopping experience for your customers, you can increase the chances of them returning and recommending your business to others.

Acces your integrations on Simpu

5. Empower your customer support team.

Empowering your customer support team is crucial for ensuring excellent customer service. When support staff is well-trained and empowered, they can solve problems more efficiently and provide a more personalized experience for customers. Here are some ways to empower your customer support team:

Eight simple ways to empower your customer support team.

  • Start with the basics: Ensure that every team member has a solid understanding of your products, services, and customer service policies.
  • Provide continuous training: Customer service best practices change over time, so ongoing training is essential to keep your team up-to-date.
  • Use real-life examples: When teaching, use real-life examples to help team members understand how to handle different situations.
  • Focus on a positive attitude: Encourage team members to maintain a positive attitude, even when dealing with difficult customers.
  • Provide guidelines: Provide guidelines for team members to follow, but empower them to deviate from these guidelines when it is necessary to provide excellent customer service.
  • Help clients help themselves: Provide self-service tools, such as an online knowledge base or support forum, to reduce the number of service requests that require human intervention.
  • Trust your support team: Trust your team to make decisions and solve problems independently. This can help build their confidence and improve overall performance.
  • Encourage feedback: Encourage team members to provide feedback on your service policies and processes. This helps identify areas for improvement and enables you to provide better service to your customers.

Empowering your team can result in faster service, increased customer satisfaction, and loyalty. By providing your support staff with the right training, guidelines, and tools, you can deliver great customer service and avoid poor customer service that can cause you to lose customers.

6. Use technology to your advantage.

Technology has transformed the way businesses interact with their customers. With the rise of social media, mobile devices, and other digital platforms, customers expect to receive great service across different channels. 

Thankfully, technology has made it easier for businesses to provide fast, convenient, and personalized support to their customers, regardless of their location or time zone.

AI and chatbots are not scary robots that are going to take over your job. They’re just here to make processes faster and easier for you. You should embrace them and have fun seeing what they can do. 


Chatbots are computer programs that simulate human conversation. You can use them to answer frequently asked questions, provide product recommendations, and even process orders. Bots can help you provide fast, convenient, and personalized support to customers, without the need for a customer service rep.  

Artificial intelligence.

Artificial intelligence (AI) is used to analyze customer data and provide personalized customer recommendations. For example, AI algorithms can analyze a customer's purchase history and browsing behavior to recommend products that they are likely to be interested in. You can also use AI to automate certain tasks, such as order processing or appointment scheduling.

Tech helps you manage customer data and interactions easily.

Business becomes a lot easier when you understand how to properly use technology to manage customer data. Strong encryption algorithms help you protect your data from unauthorized access.

A CRM can help you limit access to authorized personnel only. Implement different levels of access based on job responsibilities, and regularly review access logs to ensure that access is only granted to those who need it.

Only store data for as long as is necessary to meet business needs and comply with legal requirements. This can help reduce the risk of data breaches and protect your client’s privacy.

Train customer support agents to use technology effectively and provide great service to customers. Ensure that they are familiar with the tools and platforms used for customer support, and provide continuous training to keep their skills up-to-date.

Good customer service examples are everywhere; you can learn a lot from them. By putting the customer first and using technology to your advantage, you can provide customer service that meets the needs of your customers. 

Whether it's using chatbots to provide fast and convenient support or using AI to personalize interactions, technology can help you improve customer service and create a loyal customer base. You can also ensure the security and privacy of customer information.

Available integrations on simpu

7. Prioritize customer feedback and continuous improvement.

Regularly collect customer feedback and use it to identify areas for improvement. When you continuously refine your processes and make changes based on customer data, you’ll be able to provide the best possible customer experience.

Excellent customer service can help you gather valuable customer data and insights. By listening to customers' needs and concerns, you can identify areas for improvement and make necessary changes to enhance the overall customer experience.

Here, we'll talk about the importance of gathering and acting on customer data, tips for soliciting feedback and responding to customer complaints, and strategies for using feedback to improve customer service over time.

  • Gather and take action on customer data.

Gathering data is crucial for improving customer service at every step of the customer journey. Customer data can provide valuable insights into what customers like and dislike about your products or services, helping you make informed decisions about how to improve. It also shows that you value your customer's opinions and are committed to providing the best possible customer experience. 

Acting on customer data is just as important. When customers provide feedback, they expect to see changes and improvements based on their input. If you don't act on feedback, customers may feel ignored or undervalued, leading to frustration and potential loss of business.

  • Request feedback and respond to customer complaints.

There are several ways to solicit feedback from customers, including surveys, feedback forms, and social media. Here are some tips for soliciting feedback and responding to customers:

  1. Provide multiple ways for customers to provide feedback, such as email, phone, or social media. Keep feedback forms short and easy to complete so you don’t discourage people from filling them.
  2. Respond promptly to customers to show that you care about their concerns and are committed to resolving issues quickly.
  3. Listen actively and show empathy for their concerns when responding to feedback or complaints.
  4. Take responsibility for the customer’s issue and work with the customer to find a resolution.
  5. Follow up with customers after resolving their complaints to make sure they are satisfied and show that you value their business.
  • Improve your customer service with feedback.

Gathering and acting on customer data is the first step in improving customer service. To truly improve over time, you need to develop a strategy for using feedback to make continuous improvements. 

Analyze customer data over time to identify trends and patterns. This can help you identify areas for improvement and prioritize changes. You can use customer data to make changes to products, services, or processes, and communicate these changes to customers.

Metrics such as customer satisfaction scores can be used to measure the success of changes you’ve made over time. 

By using feedback to make continuous improvements, you can improve customer service and keep most customers happy.

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In conclusion, exceptional customer service plays a vital role in the success of any business. It has the power to cultivate customer loyalty and establish a positive brand reputation. According to a customer service benchmark report, 97% of customers consider customer service crucial when selecting and remaining loyal to a brand.

Delivering outstanding customer service entails creating positive interactions at every customer touchpoint. This involves offering various communication channels for support, delivering exceptional post-purchase assistance, prioritizing speed and convenience, empowering customer support teams, and leveraging technology effectively.

The cornerstone of excellent customer service lies in actively gathering and acting upon customer feedback. By collecting feedback from customers, you gain valuable insights into their needs and preferences, enabling informed decisions to enhance your products or services. Taking action on customer feedback demonstrates your commitment to valuing their opinions and providing an exceptional customer experience.

Over time, providing excellent customer service can foster loyal customers who are more inclined to refer others to your business. Additionally, it establishes a positive brand reputation, which is pivotal in attracting new customers and retaining existing ones.

Sign up for a 14 day free trial of Simpu and see how your e-commerce business can provide exceptional customer service to your customers and grow your business.

Start your journey to exceptional customer service and business growth with Simpu's 14-day free trial. Sign up today and experience how we can empower your e-commerce business to deliver outstanding customer service.

Ufuoma Uvomata

Content Writer
Ufuoma is a writer who creates website copy, SEO articles, scripts, blog posts, and short stories for companies in several industries. If you meet her, ask about her plants.

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