10 SMS campaign templates that drives sales and boost conversions.

Ufuoma Uvomata
February 20, 2023

SMS marketing is an old but effective way for both big and small businesses to promote their products and services. You can use SMS campaigns to reach out to customers directly and deliver timely messages that drive sales and engagement. Text messaging is one of the most successful marketing communications techniques because 83% of people open SMS messages within 90 seconds of receiving them.

Rather than letting collected phone numbers gather dust in your customer database, seize the opportunity to implement text marketing by sending short messages straight to your customers' mobile devices. Compared to other methods such as email marketing, text message marketing boasts significantly higher open rates.

In this article, we would be sharing some SMS marketing examples you can customize to suit your needs. You can use these templates as a guide to creating your own mobile marketing campaign.

10 SMS marketing campaign templates.

To ensure you achieve the best possible results from your text message marketing, we've compiled a list of customizable SMS templates that are perfect for businesses looking to start or improve their mobile marketing campaigns.

1. Product launch campaign template.

When you launch a new product, a product launch marketing campaign is a great way to inform your existing customers. Start your message with a friendly, personalized greeting, and then introduce your new product. To build excitement and prompt customers to make a purchase, consider including a special offer.

"Hi [NAME], we’re excited to introduce our [NEW PRODUCT!] We’ve added many features that you would love. Hurry now to get 10% off your first order. Visit [URL]” 

"Finally! The [new product] you’ve been waiting for has arrived and you’re the first to know. Get it at [URL] before it sells out ” 

2. Flash sale campaign template.

Most E-commerce businesses get up to 98% open rates because customers prefer to receive messages about good deals directly through SMS messages, rather than sifting through websites, emails, and social media. 

A flash sale marketing campaign is a great way to boost sales with time-sensitive offers. It requires you to create a sense of urgency and you can do this by offering a limited-time discount to encourage customers to make a purchase.

"Flash Sale Alert! Get [DISCOUNT]% off all your favorite products for the next [TIME]. You wouldn't want to miss this opportunity. Use code FLASH2023 when you checkout on [URL].”

“Want 40% OFF? From now until [TIME], we’ll be clearing out stock to make room for new products. Shop now and save big while the offer lasts [URL].” 

3. Abandoned cart campaign template.

You can recover potentially lost sales by sending messages to customers who have abandoned their carts. Use this SMS message to remind them of the items they left behind and offer an incentive to complete their purchase.  

"Hey [NAME]! Did you forget something in your cart? Complete your purchase now and get free shipping when you check out with the promo codes FREESHIP or MYCART."

“We noticed you left something behind. We'll hold on to your abandoned cart for now, but hurry because items sell out fast [CART URL]

4. Upsell campaign template.

Upselling is a great marketing strategy to increase sales by encouraging customers to make more expensive purchases with an upgrade, enhancement, or premium option. You can also cross-sell by encouraging them to buy products that complement their selection. 

Your text message should include a personalized recommendation based on the customer’s purchase history and a special offer. Take a look at these sample text messages:

"Thank you for your recent purchase! We thought you might also like our [related product]. Get 10% off your purchase today with the code UPGRADE."

“Hi [NAME], we hope you’re loving your [PRODUCT]. We have an upgrade you may be interested in. Check it out [URL]”

5. Referral campaign template.

This type of marketing text encourages your customers to refer their friends and family to your business. It fosters customer loyalty and leads to new meaningful connections. 

This marketing message is one of the transactional messages where you offer a reward for successful referrals. Here are some templates you can use:

"Loving our products? Refer your friends and get [DISCOUNT] off your next purchase! Your friends will also enjoy [DISCOUNT] off their first purchase.”

“Thanks for shopping with [BUSINESS NAME]. Share the love and get [DISCOUNT]% off when you refer a friend and they make their first purchase. Use your special referral link [URL]”

6. Feedback campaign template.

This campaign is a great way to gather valuable customer feedback in a fast and direct way. Use SMS marketing platforms like Simpu to include a survey or feedback form in your bulk text messages. 

Offer an incentive such as a discount or free gift to encourage participation. Check out these examples:

"We value your opinion! Please take our quick survey to help us serve you better. You'll get 10% off your next purchase. Click here to begin: [SURVEY LINK]."

“Hi! [Name]. Thanks for shopping with us today. We hope you had a great time. Please let us know how your experience was by filling out this feedback form! Hope to serve you again soon!”

7. VIP campaign template.

It is always a good idea to reward your most loyal customers with an exclusive offer or discount. You can easily use SMS messaging to make your VIPs feel valued and keep them returning. Take a look at these samples: 

"Thank you for being loyal! As a VIP at [COMPANY NAME], you get [DISCOUNT]% off your next purchase. Use the code VIP2023 at checkout." 

“What does it mean to be a [COMPANY NAME] VIP? You can now enjoy early access to sales, exclusive discounts, free gifts, and more! Find out more about your VIP benefits here: [URL]"

8. Event promotion campaign template.

A great way to get the word out about your upcoming event is by sending bulk messages directly to your customers’ mobile devices. You can easily send an SMS that includes the event details. Encourage customers to RSVP and attend your event. 

"Don't miss our upcoming event! Join us on [date and time] for [event name]. Kindly RSVP now at [URL]. We can’t wait to see you."

"Hey [Name], don't miss out on the biggest event of the year! Join us at [Event Name] on [Date] at [Time] for an unforgettable experience. Get your tickets now and save [Discount Amount] with promo code [Promo Code]. Limited seats available, so act fast!"

9. Birthday campaign template.

Birthdays are a great way to connect emotionally with your target audience. You can make your customers feel special by sending happy birthday messages including a personalized offer or discount. It should look something like this: 

"Happy Birthday [NAME]! On your special day, enjoy [DISCOUNT]% off anything you want on our site. Use code BDAY23 at checkout on [URL]"

"Happy Birthday! Celebrate with us and enjoy [insert discount or offer here] off your next purchase. Cheers to another year of great memories and happy shopping!"

10. Customer win-back campaign template.

Win back customers who haven't made a purchase in a while with an SMS campaign that includes a special offer or incentive. This shows them that you value their business and want them to return. 

“Hey [NAME], we want you back! Unlike your ex, we have something amazing to offer. Enjoy [DISCOUNT]% sitewide for the next [TIME] so you know how much we care.” 

"Hi [Customer Name], we miss you! It's been a while since we've seen you in our store/visited our website. To show you how much we value your business, here's a special offer just for you: [Discount or Offer]. Hurry, this offer expires in [X] days. We hope to see you again soon!

Best practices for sending SMS marketing campaigns.

A well-executed SMS marketing campaign is a great way for businesses to reach out to customers and promote their products or services. It’s a favorite because text message marketing is cost-effective and efficient in delivering timely messages that drive sales and engagement. 

To make sure your marketing campaign is a success, it's crucial to follow best practices. To help you out, we've compiled a list of eight key practices to keep in mind. Check them out below.

1. Get permission.

The first and most important rule for SMS marketing is to get permission from your customers before sending them marketing texts. Provide a clear explanation of what the customer is choosing to opt in to. Make it clear that by giving their written consent, they are agreeing to receive promotional text messages from you.

2. Segment your audience.

A way to increase conversation rates is by segmenting your SMS contacts into smart lists. Use an SMS marketing software that helps you divide your SMS list into different sections based on their interests, demographics, and behavior. This will help you to send more personalized messages that are more likely to convert.

For example, if you run a fashion e-commerce store, you can create different smart lists based on customer preferences such as clothing styles, sizes, or previous purchase history. Sending personalized messages to different segments of your SMS list can help you increase engagement and conversion rates.

With Simpu, you can easily segment your audience and create targeted SMS campaigns that are more likely to resonate with your customers. By using Simpu's SMS marketing software, you can save time and effort by automating the process of creating smart lists and sending personalized messages.

Segment customers

3. Keep it short and sweet.

Text messages have a limited character count, that’s why it’s called a short message service. It is vital to keep your messages short and to the point. A concise message that gets straight to the point is more likely to be read and acted upon by your customers. Focus on communicating the most essential information and avoid using jargon or complicated language.  

4. Use personalization.

Personalizing your text messages can help you build a stronger connection with your customers. Use their first name or other relevant details to make your message feel more personal and relevant. It helps increase engagement and improve the effectiveness of your SMS campaigns.

To use personalization in your SMS campaigns, you can integrate Simpu's marketing software into your strategy. Simpu allows you to use merge tags to automatically insert customer information, such as their first name or location, into your messages. This makes it easy to create personalized messages at scale and improves the effectiveness of your SMS campaigns.

Edit SMS campaign

5. Get the timing right.

Just like with everything in life, timing is key. The timing of your SMS messages can have a significant impact on their effectiveness. Consider the time zone of your audience and use automated workflows to schedule messages to be delivered at the appropriate time.

You want to avoid sending messages too early in the morning or late at night so your message doesn’t come in as an annoyance to the receiver. It's a good idea to send messages during times when your customers are likely to be free and available to engage with your message. 

6. Test and optimize.

Testing and optimizing your SMS marketing campaign improves its effectiveness. You should test different messages, offers, and calls to action to see what works best for your audience. 

Use A/B testing to compare the performance of different text messaging and optimize your campaigns based on the results. This will help you to optimize your campaigns over time and significantly improve your conversion rates.

7. Analyze your metrics.

Use analytics tools to track your SMS marketing metrics, such as open rates, click-through rates, and conversion rates to see how your campaigns are performing. This is important data you can use to optimize your campaigns for better results, make informed decisions about your SMS marketing strategy, and improve your ROI.

Simpu provides an analytics dashboard that allows you to track the performance of your SMS marketing campaigns. You can see how many messages were delivered, how many were opened, and how many resulted in conversions. With this information, you can make informed decisions about your SMS marketing strategy and optimize your campaigns for better results.

Analytics for SMS campaigns

8. Use a clear Call to Action (CTA).

When you’re sending bulk messages, always include a clear, concise, and compelling call to action (CTA). Whether it's to make a purchase, visit your company website, or attend an upcoming event, you need to be clear about what you want them to do and how. This helps your text messages achieve your desired results by driving action from your customers.

Simpu can help you include a link to your message to make it easier for customers to take action. You can use Simpu's link shortener feature to create shortened links to your website or event registration page and include them in your SMS message. This makes it easier for customers to follow through on your CTA and takes them directly to the action you want them to take. 

add cta to sms campaigns

How to start sending SMS campaigns on Simpu.

To get started with Simpu’s SMS marketing software, follow these easy steps

  • At the Top Navigation bar, click on ‘Marketing’
  • Next, click on the ‘Create campaign’ button
  • Select ‘SMS Campaign’
  • Click on the ''who will you send this campaign to?'' selection
  • Select a list from your saved lists of SMS subscribers 
  • Give your Campaign a name
  • Select Your Campaign Sender ID which is the name your customers see instead of a phone number
  • Type in your message in the text compose area or edit one of our templates. 

In conclusion, text message marketing can be a powerful tool for businesses to engage with customers and drive sales. By using these text message templates, you can create effective marketing messages that resonate with your customers and deliver significant results. 

Maximize your SMS marketing impact and ROI with our tailored text message templates. Sign up on Simpu marketing now to boost conversions and drive engagement.

Ufuoma Uvomata
Content Writer
Ufuoma is a writer who creates website copy, SEO articles, scripts, blog posts, and short stories for companies in several industries. If you meet her, ask about her plants.

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