Tips to improve your open and clickthrough rates.

Adebukola Ajayi
March 21, 2023

Email marketing is a great way to reach out to customers and boost your business, but with so many emails landing in people's inboxes every day, it can be tough to make your message stand out. Nobody wants to be that annoying business that sends countless emails that nobody reads, right?

That's where open and clickthrough rates come in. These metrics can help you figure out how many of your subscribers are actually engaging with your content. And let's face it if nobody is opening or clicking on your emails, what's the point of sending them?

Monitoring your open and clickthrough rates reduces the chance of sending a lot of emails that nobody reads. You can create perfect email campaigns with a beautiful template and a clever subject line but it wouldn’t matter if your email keeps ending up in the spam folder or isn’t converting.

To make sure your emails are not lost in a sea of other messages, you need to get your subscribers to open and engage with your content. This is where the secret to email success lies - improving your open and clickthrough rates. Many email marketers struggle with improving the effectiveness of their marketing emails because they don't prioritize these key metrics.

In this article, we'll share some email marketing tips that can help you improve your open and clickthrough rates and take your marketing efforts to the next level.

The importance of tracking open rates and clickthrough rates.

To make your next email marketing campaign a success, you need to understand the importance of tracking open rates and clickthrough rates. These metrics give you insight into how well your emails are performing and can help you identify areas for improvement.

Open rate measures the percentage of people who opened your email while clickthrough rate measures the percentage of people who clicked on the call to action in your email. These two metrics are simple indicators that show the performance of your email campaign. They give you actionable insights into the effectiveness of your email marketing efforts.

Poor marketing segmentation can be a significant factor in causing low open rates and low clickthrough rates. When you send emails that are the same to your entire subscriber list without considering their interests or preferences, your subscribers may not find the content relevant or engaging. As a result, they may delete or ignore your emails.

Successful email marketing campaigns have a high percentage of people who open the emails and click on the call to action. 

7 tips to help you improve your next email marketing campaign. 

1. Add a compelling subject line to your email campaigns.

Crafting compelling subject lines is an important aspect of email marketing. When a subscriber receives your email, the subject line is the first thing they see. It can make or break whether they decide to open the email or not. Therefore, it's crucial to make sure your subject line is attention-grabbing, short, direct, and descriptive.

 An effective subject line should quickly convey the main point of the email and entice the reader to open it. It's also important to ensure that the subject line is easily readable on mobile devices, as many people use their phones to check their emails.

Use A/B testing to find out what subject line resonates best with your audience. Send the same email with different subject lines to your email subscribers, track which one performs better, and then use the winning subject line for the rest of your list. This way, you can continually improve your email marketing strategy and make sure your subject lines are effective.

email marketing subject line
Email campaign builder

2. Personalize email campaigns to convert better.

Personalization is the key to making your email messages more relevant to each recipient, which in turn increases your open rate. By using a personalized email strategy, you can connect better with your audience and grab their attention. This can lead to higher open rates and better engagement. Make your emails feel like you are talking to a real person and watch your business grow.

By employing a customer experience tool that enables personalized emails, you can improve your revenue significantly. With the aid of customer conversation data, you can effectively target your audience and create a more successful marketing campaign. Simpu users can achieve this seamlessly.

Simpu users have access to valuable information about their campaigns, such as the identities of their top viewers, the dates that the campaigns were opened, and the number of clicks that the campaigns received.

Personalise your email campaigns
Personalise your campaigns.

3. Conduct A/B testing and analyze campaign reports regularly.

One of the key factors that can affect the success of your email campaign is the time when your email is sent. It's important to understand your audience's behavior, time zones, and busy times to optimize the send time for your emails. By doing so, you can increase the chances of your emails being opened and acted upon by your audience.

One effective method for testing and optimizing send times is A/B testing. This involves sending the same email to different segments of your audience at different times and then analyzing the results to determine the best send time.

With Simpu's campaign reports, you gain access to crucial data on your audience's engagement patterns, enabling you to fine-tune your email marketing strategy and foster business growth.

email campaign analytics
Inisights to your campaigns

4. Use smart lists to target specific audience groups.

Segmenting email lists is an essential strategy to ensure that your email campaigns are relevant and personalized to your audience. By dividing your email list into specific groups based on different factors such as demographics, location, interests, or behavior, you can send targeted messages that resonate with each group.

Segmentation allows you to easily target a specific set of subscribers with different emails. With simpu smart lists, you can import customer data from several sources and manage it in one place. You can then use your lists to target segments of customers based on the filters you choose.

This means you can filter according to gender, age, or location. For example, female-centered email marketing campaigns can be targeted to send only to female subscribers’ inboxes. This can also be used to send out a promotional campaign to your potential customers, an educational email to all existing customers, and a welcome email to your new subscribers after email signups. 

Segment your audience list
Audience list

5. Include a clear call-to-action in your email marketing campaigns.

Providing clear calls-to-action in emails is an important aspect of email marketing. It refers to the process of including a clear and concise message that prompts the recipient to take a specific action, such as clicking a link, downloading a document, or filling out a form. The aim is to encourage the recipient to engage with your content and move them down the sales funnel.

Including a clear call-to-action in your email can help draw more traffic to your landing page and increase leads. By including a link in your email, you can send your audience directly to the web page you want them to visit. You can also include multiple links to the same content with varying link text throughout your campaign to test which link texts work best with your audience. This can increase your click rate and help you better understand your customers' behavior.

Plus, using trackable links allows you to measure the performance of your email campaigns on Simpu easily. You can see which calls-to-action are working and which ones need improvement. So, don't be afraid to give your subscribers a little nudge – it could lead to big results!

have a clear cta in your email campaigns
Clear CTA

6. Make use of visually appealing designs in your email marketing campaign.

When it comes to email marketing, the design and format of your emails play a crucial role in engaging your subscribers. If your emails are hard to read, unappealing, or poorly designed, your subscribers are less likely to engage with them.

To optimize the design and format of your emails, you should pay attention to the layout, color scheme, font choice, and image quality. You can use a drag-and-drop design tool to easily create beautiful and professional email templates for your newsletters and promotional campaigns.

Also, you can customize your template according to your brand image and content, making it visually appealing and engaging to your subscribers. This can lead to higher engagement rates and a more successful email marketing campaign.

7. Create a consistent brand image that resonates with your target audience.

Building a strong email reputation should be part of your overall email marketing strategy. A good reputation makes sure your emails are delivered instead of being classified as spam. You can use it to easily identify and remove inactive subscribers from your mailing list to reduce your bounce rate.  

Research shows that more than 45% of internet users avoid opening e-mails from unknown e-mail addresses. When sending email campaigns, it’s best to use a unified email address that your audience can easily recognize. If you want to reach your customers faster and get more conversions, email marketing software can help.

As a Simpu user, you have the option to create a unified sender email address for your campaigns, which can help strengthen your brand image. You can also send out campaigns that are personalized to your customers and schedule your campaigns ahead of time.

Have a unique sender id
Unique sender profile

Avoid these common mistakes when sending your next email campaign.

1. Spam.

To maintain a good sender reputation, it is important to avoid being labeled as spam. To prevent spamming in email marketing, it is important to ask permission from the recipient to send them emails by requesting them to opt-in or subscribe to your email list. Additionally, it is crucial to ensure that the content you send is valuable and relevant to that particular subscriber.

To avoid being reported as spam, you should make it easy for subscribers to unsubscribe from your mailing list. It is recommended to include a clear unsubscribe link in your emails and to avoid misleading subject lines. Keeping your message concise also helps reduce the chances of being flagged as spam.

2. Overuse of graphics and big words.

Images and graphics can increase the visual appeal and engagement of your emails. However, using too many of them can harm the effectiveness of your email marketing campaigns. This is because certain email service providers view images as spam indicators and block them.

To avoid this, focus on using high-quality images to complement your message rather than to simply enhancing the aesthetics of your email. Ensure that the image size is optimized to avoid slowing down the email loading time. Additionally, use a simple layout with a clear structure to make your email easy to read and understand.

don't use big words in email campaigns
Preview email campaign

3. Inconsistent sending frequency.

Consistency is key in email marketing as it helps to build trust with your subscribers and keep your brand in their minds. Maintaining a regular sending frequency ensures that your audience is accustomed to receiving your emails, making it more likely that they will engage with your content.

To establish a consistent email marketing schedule, start by using email analytics to determine the optimal frequency for your audience. This will vary depending on your industry, audience preferences, and the type of content you are sending. Once you have established the ideal frequency, create a calendar or schedule to keep track of the emails you plan to send.

This will help you to stay organized and avoid overloading your subscribers with too many emails in a short period of time.

4. Inadequate email list management.

Effective email list management is crucial for the success of your email marketing campaigns. It helps in sending targeted and relevant messages to your subscribers, which reduces spam complaints and unsubscribes. To improve your open rates, remove inactive subscribers from your email list so that you are sending emails only to people who are genuinely interested in your content.

Simpu Marketing segmentation enables you to target specific customers with different email messages. You can segment based on various factors such as demographics, interests, and behavior. This helps in creating personalized messages that are more likely to resonate with your subscribers and drive engagement.

Implementing simpu's email marketing software can help in segmenting your subscribers, remove inactive ones, and target specific customer groups. It can also provide analytics to measure the success of your campaigns and help you make informed decisions for future strategies.

Incorrect audience list segmentation leads to bounce
Target audience list

By following the email marketing tips mentioned above, you can increase your open and click-through rates. It is important to track these metrics to identify which emails are performing well and which ones need improvement. These simple marketing strategies can help you improve the effectiveness of your campaigns and easy for you to engage with your audience in a more meaningful way.

If you want to reach your customers faster and get more timely payments, email marketing can help.

With Simpu, you can take your email marketing to the next level with our modern email marketing features and ready-to-use templates. Sign up for our 14 day free trial and experience the difference in reaching out to your customers more effectively and personally....

Adebukola Ajayi

Content Marketing Manager, Simpu
I am a writer who loves to watch modern family and friends during my free time.

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